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By Tom Dougherty If your brand does not command greater preference or produce increased margins then you do not have a brand you have a business. The only reasons to invest in competitive brand development are to grow margins and/or increase preference. If your brand is not adequately delivering one of the afore mentioned values, then this months Brand Thief is an imperative read. Too often the foundation of your marketing strategy, your brand, is ignored when developing marketing strategy and tactics. It is where your strategy gets its permission to play that proves to be the most important part of your entire marketing strategy. In the Art of War, Sun Tzu states, Those known as sophisticated at strategy do not have unorthodox victories, are not known for genius or valor because their victories contain no miscalculations, and his thinking is point-blank. The question now becomes, what constitutes an unorthodox victory in the marketing arena? The temporary victory that comes from developing a marketing strategy without redeveloping or redeploying your brand strategy is anything but orthodox. Branding As Marketing At Stealing Share, we cross the boundaries because we know that your brand needs to steer your marketing strategy. Branding and marketing need to blend organically. When we discuss brand permission, we are referring to the permission attributed to the brand by the customers in order to accomplish a particular meaning, advantage, or to occupy a specific position. Most marketing strategies lack this permission because they have confused their brand with their corporate proposition or product efficacy. As a result, the expensive marketing juggernaut fails to fulfill marketing department expectations. The reason most marketing strategies fail is not because the strategy was wrong, rather because the marketing department was unable to observe the brand dispassionately. Just take a look around and see how many people have no idea as to how they appear to others. Look for example, how many bald men think the comb over is an effective disguise. People cannot see themselves as others do, and marketing departments quickly reinforce this fundamental truth when they step into the corporate body unable to see itself dispassionately. The corporate body sees its circumstances in terms of its own precepts. Such blindness presents an opportunity for visionary brands that are willing to see brand development as central to its marketing development and not simply as something to be managed by the best intentioned of brand managers and marketing mavens. Napoleon warned The great proof of madness is the disproportion of ones designs to ones means. In this case, means can be defined as brand truth, as surly as it can be defined as marketing budget. There is often a wide gap between what we push to be true and what the consumer believes to be true. The good news is that your main competitor is sitting in the same boat. How Marketing Has Changed Brand IS about persuasion because it is all about the beliefs that drive your target audience to covet it. It is not static and needs to illuminate marketing activities and strategies that were submerged. Stealing Share is a brand development company, but brand development without a concrete marketing strategy as part of its deliverables is like going to the finest restaurants in the world, deciding what it is you want to eat, and then eating the laminated menu rather than what you ordered. This meal has the same taste and nourishment value as tree bark. Ad Agencies Are Not The Answer The current market environment is a living and breathing example of Who Moved My Cheese? The market seems more competitive and crowded than ever, and new fresh ideas are scarce. Promotions seem run of the mill, and they often reduce the brands ability to command good margins. Collaboration with advertising agencies seems to be increasingly adverse because there is a growing gap between what the agencies consider great and the brands understanding of outcome. Marketing messages tend to define category benefits (i.e. ATM availability in the banking market). The positioning differences only exist in the minds of the marketers and seem to be completely lost for the customer. Large gaps and incomplete perception in the market is good news for any brand that is willing to undergo a rigorous and dispassionate brand overhaul. Are you willing to challenge everything for the sake of profits and preference? Are you willing to partner with outsiders who have the benefit of objective viewpoints? Are you willing to really listen to your target market and build your entire strategy on their beliefs and self-affirmation? The worse news you can get from Stealing Share is that you are doing everything right it is as good as it gets. Change and opportunity is always possible when you round the corner of the track and hit the gas at exactly the moment that your competition taps the brakes. We agree with Sun Tzu when he says, Attack their weakness and emerge to their surprise. Tom Dougherty CEO, Senior Strategist at Stealing Share, Inc. (http://www.stealingshare.com) Tom began his strategic marketing and branding career in Saudi Arabia working for the internationally acclaimed Saatchi & Saatchi. His brand manager at the time referred to Tom as a marketing genius, and Tom demonstrated his talents to clients such as Ariel detergent, Pampers and many other brands throughout the Middle East and Northern Africa. After his time overseas, Tom returned to the US where he worked for brand agencies in New York, Philadelphia, and Washington, DC. He continued to prove himself as a unique and strategic brand builder for global companies. Tom has led efforts for brands such as Procter & Gamble, Kimberly Clark, Fairmont Hotels, Coldwell Banker, Homewood Suites (of Hilton), Tetley Tea, Lexus, Sovereign Bank, and McCormick to name a few. Contact Tom at tomd@stealingshare.com Article Source: http://EzineArticles.com/?expert=Tom_Dougherty http://EzineArticles.com/?Your-Marketing-Strategy-Is-Failing-You&id=257357 payday loans california personal loans fast mortgages with no credit check pay day max

By Jen Carter A traditional Jewish wedding includes one of the most beautiful ceremonies followed by fun-filled celebration. On their wedding day, Jewish people embrace meaningful rituals which symbolize truth, unity, and the obligations of a husband and wife. In their wedding preparations, a bride (kallah in Hebrew) and her husband (chatan in Hebrew) should reflect and focus on their faith, lineage, material, spirituality, and planning for the future together. A Jewish man and woman should embrace the idea of marriage (called Kiddushin in Hebrew) and be prepared to sanctify themselves together. Jewish weddings typically embrace tradition and celebrate the Jewish faith. The following guide will help explain the sacred day when a Jewish wedding occurs and all of the wedding plans that proceed that very special day: Kabbalat Panim The Week Prior to the Wedding Day Its a Jewish wedding custom for the bride and groom to be seen by anyone but one another during the week prior to their wedding ceremony. During this week, separate receptions called Kabbalat Panim are held prior to the actual wedding itself. During this timethe mother and the bride and groom meet with one another and break a plate together. This is a symbolic tradition. The plate, in a way, represents the relationship. Once shattered in pieces, the plate can not be repaired back to its normal condition. Such is the case with any relationship, once shattered, it can never be returned to its original state. Badeken The Veiling of the Bride The veil symbolizes modesty. Regardless of how physically attractive or unattractive a person may be, the soul and character are forever. Unlike physical beauty, which fades with age. Like (biblical) Rebecca prior to her marriage to Isaac, the veil is an accessory which has become a custom to protect and clothe the wife. The Wedding Considered the happiest and holiest personal day in a Jewish couples life, all past mistakes are forgiven this day. Together the new couple makes their lives together. Its a unification of the soul. At the ceremony, the groom wears a kittel (traditional white robe, also worn on Yom Kippur). The bride and groom are expected to fast until the completion of the marriage ceremony. Jen Carter is owner of My Wedding Blog, a free wedding planner guide. This article can be found in our Wedding Customs category. You may publish our articles on your website only if you do not edit the article in any way, and include all html as direct links to our site. Article Source: http://EzineArticles.com/?expert=Jen_Carter http://EzineArticles.com/?Traditional-Jewish-Wedding&id=155381 bad credit unsecured personal loans houston bad credit used car loan lenders for autofinancing bad credit residential hard money lenders

By [http://ezinearticles.com/?expert=Lydia_Quinn]Lydia Quinn With such widespread use of cell phones, it’s important to know some basic cell phone etiquette in order to maintain your own privacy and safety as well as not to be rude or annoying to people around you. Here are some basic cell phone etiquette tips: Always excuse yourself when taking a call, just the words, “excuse me while I take this call” will be sufficient. It’s the polite thing to do when you must take that call but the person in front of you is also important. Turn off your cell phone when in a business meeting or other important meeting. It’s unprofessional and rude to take a personal or any other type of call during a business meeting. It may derail any important business conversations and deals taking place. Never talk on your cell phone in places meant to be quiet, like libraries, museums, galleries, cemeteries, theaters, doctor or dentist offices, auditoriums, churches or other religious or sacred spaces or hospital waiting rooms, for instance. Keep your voice at a normal level, don’t yell your conversation, especially in public. Never have very serious or emotional conversations while in a public place. Also, never discuss business matters while in a public place, you may end up giving away confidential or sensitive business information without even thinking about it. Try not to use your cell phone while driving. If you find yourself needing to talk often while driving, then get yourself a hands free cellular car kit, so you can listen and talk with both hands on the wheel. Also, if you don’t have a hands free kit but must take an important call while driving, try to pull to the side of the road until you can end the conversation. It’s for your safety as well as everyone around you. There are many extra services that are available with your cell phone nowadays, like games, videos and even movies. Use these only when appropriate, like when you have to wait for your flight at the airport or when you are waiting to pick someone up in your car. Never use these extra services around anyone expecting to have your attention. Many cell phones have a digital camera built in. Always ask someone before taking a photo of them. Don’t use your cell phone camera in sensitive places like at the beach, in a club, in a bathroom, at a swimming pool or in a locker room. You may get into trouble if you start taking pictures in these places. Obey cell phone rules that are present or posted in places like airplanes, restaurants, casinos, etc. If they say you should turn it off, turn it off. When you receive a call and you are already in a conversation with someone, if you must take the call, keep it brief and to the point. Don’t leave the person you were already having a conversation with waiting long. It’s the equivalent of someone butting in on your conversation in person. Before concerts and movies, make sure your cell phone is turned off or at least on vibrate. Double check before you enter. You don’t want your 50 Cent ringtone interrupting Swan Lake or your child’s piano recital! It’s not only rude, but embarrassing. Finally, when in the midst of a conversation, try to keep some space between you and those around you. This is for your own privacy as well as the privacy of the person you are speaking with. It’s also sensitive and respectful to those around you. Armed with just these basic cell phone etiquette tips, you’ll be able to make proper use of your cell phone while still being considerate to others. Lydia Quinn writes for Free-Ringtones.uk.net, where you can get ringtones for your cell phone for free. Visit us at: http://www.free-ringtones.uk.net/ Article Source: http://EzineArticles.com/?expert=Lydia_Quinn http://EzineArticles.com/?Basic-Cell-Phone-Usage-Etiquette&id=396322 trouble with payday loans 24 7 cash advances is owners cash contributions and loans included in gross revenue lap top no credit check

By Scott Owen So your buddy has asked you to be his best man. You are honored that your friend thinks enough of you to stand next to him on the most important day of his life. You are so excited about the wedding and the festivities that you almost forget a very important detail: the best man toast. Now you are sweating, filled with fear and anxious about a simple speech that should be easy to deliver. After all this is your best buddy, the guy you grew up with and shared many life experiences. How hard can it be to say a few words about him and his new wife? Well, its a lot harder than you think. First of all, this speech will be delivered in front of many people who know you well old friends from school, family members and peers. Speaking in front of complete strangers is rather easy, but in front of people you know it can be downright terrifying. Second, your speech will be videotaped and played over and over again. Your words will be a permanent part of your friends wedding memories. One slip of the tongue and you can ruin an otherwise beautiful ceremony. Talk about pressure! Third, your speech needs to convey your close relationship with the groom without revealing any juicy details of your past. It needs to be clean and concise and free of any questionable material. Overcoming the first obstacle is not easy. If you are not comfortable speaking in front of crowds, you will need to practice over and over until you have memorized every line. You should be able to deliver your speech in your sleep. That way you will speak every line clearly and get the words right. The second obstacle is completely within YOUR control! The most important thing is to stay sober until your speech is delivered. A few drinks will loosen you up and may cause you to say something that you think is funny at the time, but is bound to offend someone. Also be very aware of the feelings of others in the room and how they might react to your best man toast. The third obstacle is also under your control. It is very simple if you have the slightest inkling that your content may offend, it will offend. Leave it out and only stick to subject matter that you are certain will go over well. Jokes are funny, but need to be politically correct and sanitized where necessary! Finally, it is up to you to deliver a memorable best man speech or toast. Now that you have removed the three obstacles, you should be able to give a flawless, entertaining and ultimately memorable best man speech. Scott Owen is the creator of Wedding Speeches and Toasts a leading resource for delivering memorable wedding speeches. Article Source: http://EzineArticles.com/?expert=Scott_Owen http://EzineArticles.com/?Making-A-Memorable-Wedding-Speech-or-Toast&id=89403 impact cash payday loans what is an unsecured personal loan sba loan programs bad-credit-personal-loan-source

By Dean Caporella There is no doubt Orlando serves up some of the best bass fishing in the USA. The added bonus with bass fishing in Orlando is because of its many attractions outside fishing, it’s a destination the whole family can enjoy. Orlando’s consistent waterways provides some prime bass fishing spots and there are not too many other places in the world where an angler can feel confident of landing that elusive monster! While fishing is generally attractive all year round, many flock to Orlando’s waters at the beginning of the year when many reported 10 pound fish are caught. Largemouth bass are keenly sought and are in plentiful supply at this time of the year. Bass Fishing In Orlando With A Guide Experienced anglers probably don’t need a lot of assistance and guidance when bass fishing in Orlando however, for inexperienced fishermen, fishing guides are an ideal way to guarantee a catch. In fact, they are so popular and good at their craft even expert anglers use their services on a regular basis if only to show them where the fish are biting. Bass fishing guides come at a price but if it’s fish you want then it’s fish you’ll get. In many instances, a guide can increase your chances of hooking a bass up to three-fold so the money you’ll spend will be usually worth the effort. Should you manage to blow it and come home empty-handed don’t despair. In many cases, part of the charter of these bass fishing guides is to guarantee a catch or you don’t pay. At worst, you’ll receive a part refund. Affordable Tours There are various tours available in Orlando. Depending on the length of time you want to fish you’ll find a time limit to satisfy your needs. An 8 hour excursion for two people will set you back between $250-$400 with additional costs for extra persons. A lot of guides offer freebie services such as pick up and return from a central pick up point. Guides are also available for personal tuition tours. If you want to brush up on your skills or you just want to spend some quality time with a bass fishing expert one-on-one then these are ideal. Cost is similar to the above quotes. Bass fishing in Orlando is a little different than a normal fishing excursion where you would disappear into a landscape somewhere and play a game of patience. However, for the thrill of bagging more fish than you ever imagined then it should be a must on your fishing itinerary. Dean Caporella is a professional broadcaster. Catch plenty of fish and enjoy the tourist highlights with a bass fishing in Orlando holiday! Become a bass fishing success with news, tips and techniques at: http://www.bassfishingheaven.com Article Source: http://EzineArticles.com/?expert=Dean_Caporella http://EzineArticles.com/?How-To-Guarantee-A-Big-Catch-With-A-Bass-Fishing-In-Orlando-Holiday!&id=458090 education minnesota short term loans unsecured loans maine paycheck income tax estimator no faxing no telecheck cash advances

By Marcus Peterson Many younger men like dating older women, because older women are sophisticated and in control, and nine times out of ten they are in no hurry to get married or have children because they probably have already “been there – done that.” So, you are a young guy and you want to date an older woman. What do you do? Where do you go? You can begin by going to a local upper class bar and hang out for a way. There are usually several older women enjoying an evening out. You can also go online and search for “dating older women.” You’ll be amazed at the number of websites that have dating services available. Once you met someone you think you might like to get to know better, your next move is to have a conversation with her. You can talk about anything and everything, but make sure you don’t dominate the conversation. Women hate that. Ask her about her work, what she likes to do, etc. Offer to buy her a drink. If she accepts, you’re well on your way to at least spending some time with this woman. If you find the evening is going well, ask her out. There’s no time like the present to keep things rolling. She like your spontaneity, and the fact that she is sitting with you must mean something. Like any woman, an older woman likes compliments. Tell her she’s beautiful, smart, sexy, etc. The one thing you don’t want to do is ask her how old she is. She’ll tell you in due time. Besides, if you are attracted to her and want to keep on dating – age really doesn’t matter now does it? Attract Women provides detailed information on Attract Women, Pheromone To Attract Women, How To Attract Beautiful Women, How To Attract Older Women and more. Attract Women is affiliated with Christian Singles. Article Source: http://EzineArticles.com/?expert=Marcus_Peterson http://EzineArticles.com/?How-To-Attract-Older-Women&id=277200 florida car loan bad credit history cash untin payday no hassle payday loans same day cash advance

By Robin Derry No woman needs to be told whether it’s “safe” to go to the beach wearing a bikini. Women’s body shape sensitivity is legend. Who can doubt the powerful drive to create the optimal body image, when looking to attract the perfect man, create a marriage with children and all that goes with it. The good news is that a world of science, technology and money has combined to create a host of low impact body contouring treatments as well as proven safe cosmetic surgery techniques to create the ideal female body shape right for you. Modern gadget-rich convenience-food culture creates a world of temptations, yet the body shape penalties can be overwhelming. You don’t have to be middle aged these days to get a mirror reflection that reveals “we’ve got a situation here”…an outsized fat tummy, draping love handles, a fat back, loose sagging skin and upper arm fat, fat thighs that give meaning to the slang term “thunder”, and all of the rest of those difficult-to-get-at body fat accumulations. So, where’s your inner true body image, and how can you “release” it to become the attractive, youthful-looking real you again? Good news is that high tech science-driven body contouring medical devices are spilling onto the market, adding to your cosmetic surgery and traditional exercise acting in the role of a butt and thigh shaper. Low Impact Womens Body Shape – Vaser Liposuction. Imagine leaving surgical scalpels in the drawer, reaching instead for a ray of light! Well, this body shaping wish has come true in the form of proprietary Vaser liposuction, which utilizes carefully calibrated light energy, beneath your skin, to gently break down and make-mush out of your thigh fat cells. Here’s how Vaser liposuction gets the job started on your female body image plan. Using a fine medical syringe, your board certified doctor initially injects a fluid combining mild anesthetic with a salt-based compound. Result? Your body fat cells, the proverbial “smart guy on the dumb row” sort of body cell are less structured and complex as nearby dermal tissues or connective tissues or nerve fiber. The fat little cells rapidly absorb the saline solution, with individual cells gloating into over-sized delight. Next step is where the “business” end of Vaser liposuction occurs. A microscopic groove-channeled probe is carefully inserted gently under your skin (sub-dermal) and now the “juice” or ultrasound energy is turned on. Result? Those engorged body fat cell virtually burst at the seams, rapidly rendering into a mush liquid that can be easily suctioned. A skilled medical guy might help you to remove several pounds of nagging stomach fat using Vaser ultrasound. Getting The Ideal Female Body Shape When Fat Volumes Are High. A bit of overweight has become the ‘norm’. As you move up the Body Mass Index, where BMI measurements move onto or above 29, then you’re looking for the body contouring ‘big guns’ such as traditional liposuction or tumescent liposuction. True fact, tumescent liposuction is serious surgery, and you’ll need a prior health exam in order to qualify. Results spectrum? Where low impact Vaser liposuction treats discrete body contouring ‘touch ups” measured in 1 to 2 pounds, tumescent liposuction goes to war against big volume fat deposits, allowing you to “harvest” as much as 8 to 9 pounds of unwanted tummy fat in a single 2 hour treatment. You’ll make dramatic inroads on your pear body shape, but you’ll need to understand the health risks and costs before undertaking this ‘elective’ surgery. Lose Weight In Butt And Thigh Areas – The Lower Body Lift. An apple-a-day may keep you away from the doctor, but an apple body shape may be keeping you from the social life you’d like to have. No need to remain “anchored” by saddle bags of inner thigh fat, huge sagging love handles or a fat butt. Explore the proven body contouring possibilities of a lower body lift, targeting loose sagging skin and localized volumes of body fat. Where would your self esteem rise to if you could get rid of 20 pounds or more of localized fat deposit, or 15 inches of fat stomach girth? Learn more through the resource links shown below, especially how to qualify as a candidate for lower body lift surgery, picking the best doctor, understanding the whole gamut of surgery risks, costs and patient financing options available so that you can get your body image goals realized now. Learn how to lose body fat and kick-start a new attractive female body shape: Body Shaping Ultrasound: http://www.beauty2morrow.com/body/ultrasound.htm Liposuction & Thigh Lift: http://www.beauty2morrow.com/body/lipo-thigh.htm Author Robin Derry is publisher for http://www.beauty2morrow.com/, a specialty information site that gives solutions to body image and body shaping needs. Article Source: http://EzineArticles.com/?expert=Robin_Derry http://EzineArticles.com/?Create-Your-Ideal-Female-Body-Shape-Now&id=242854 high risk personal loan regardless of credit guaranteed smart choice payday loans sba 504 loan program san antonio car company loan online

By Tim Smith This is the official stance of K.A.P.A. (Karaoke Anti-Piracy Agency…essentially the RIAA of the karaoke world) taken directly from their website: Q. If I own my own discs, can I load them onto a hard drive to play them in a show, etc.? A. No, you MAY NOT load songs from other manufacturers on your hard drive. The licensing rights for music on a hard drive machine exist only between the machine manufacturer and the music provider. These rights do not extend to the owner of the machine, to load songs from other manufacturers on the hard drive player. Copying the discs on to a hard drive is still copying the discs. Legally, it is absolutely no different than burning a copy of the discs. In order to copy your discs on to your hard drive, you have to have the written permission of the company that produced the discs and owns the copyrights. On this page I will attempt to convince you that format conversion should not be a crime and that businesses should be allowed to convert a phonorecord (That’s the legal definition for a song) from one format to another. I am not making a case for piracy, the legitimacy of Peer to Peer networks, nor serial copying, but rather the simple process of encoding a compact disc to a compressed digital audio format like MP3. With piracy and serial copying, the artist is not paid for their work. With format conversion, it is assumed the work being converted was legally purchased, and thus the artist was paid his share of the royalties. We’ll begin with a little bit of history on the DJ industry. When the DJ industry first started, vinyl records were the most popular medium for their performances. How ever, these were heavy and easily damaged. Because of their weight and cost, many DJs only brought a few hundred records to a performance and much money was spent replacing records that hard worn out or become scratched. While this was good for the record industry, it was bad for consumers because it increased the costs for the DJ which were then passed on to the consumers. When the cassette tape was introduced, most DJ’s began using them instead because they were lighter and more durable. It was impractical to copy records on to cassette tape because the noise of the record (especially if it was worn) combined with the tape noise made for a poor quality recording. While tapes were more durable than records, they too wore out. Again, this was good for the recording industry because it meant that DJs would have to purchase the same record they already owned in the cassette format. Of course, this cost was passed onto the consumers through higher prices charged by DJs. When the CD came out, DJs switched formats again. They now had a digital medium that wouldn’t wear out no matter how many times it was played. It weighed less than a tape, and it offered the ability to find a particular track as quickly as DJs used to be able to with vinyl records. Now instead of bringing a few hundred records, or several hundred cassettes, DJs could bring one or two thousand CDs. This meant DJs had a consistent product and a wider selection of music than a band, so not surprisingly DJs are now the entertainment of choice at weddings and parties. Now enter compressed digital audio. Most people are familiar with MP3, so I will use that term in place of compressed digital audio, however most DJs use other better compression formats than MP3. With the MP3 format, DJs can store not just one or two thousand CDs worth of music, but hundreds of thousands of CDs. Since MP3′s are digital, they never wear out, and because they reside on a computer hard disk, they never get scratched. In 50 years they will sound the same as they do today. They take up less room because they are inside the PC, and not spread out on a 3 foot by 6 foot table. They are lighter because they are not a physical “thing”. And since computers are really great at sorting information, requested music can be found instantly by the DJ instead of forcing him to search through thousands of CDs to find that one particular CD that has that one requested song. Compressed audio is a godsend for the DJ because it means he never has to replace a disc/cassette/record, he has less to carry, he can offer the widest selection of music possible, and reduce his cost. This is great for consumers because lower costs mean lower prices. Some argue that compressed audio does not have the same sound quality as a CD, and I have to agree. However, it takes a very good ear and a good set of speakers to detect a difference between a high quality digital encoding and a CD. In a large hall filled with celebrating people the two are indistinguishable. Further, I would point out that CDs do not sound as good as a high quality analog recording like a vinyl record, but the public still embraced compact discs with open arms. The public seem quite happy with a good recording that is more durable than a great recording that degrades. Unfortunately, as with every invention that threatens the status quo, it is illegal. Currently disc jockeys who convert a CD to another format (including another CD) are breaking copyright law because such a conversion is not considered “Fair Use”. The courts use four factors set forth in section 107 of the Copyright Law to determine if a use is “Fair Use”: 1. The purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes. 2. The nature of the copyrighted work. 3. The amount and substantiality of the portion used in relation to the copyrighted work as a whole. 4. The effect of the use upon the potential market for or value of the copyrighted work. In the case of Disk Jockeys, the questions would be answered as such: 1. Commercial use for private performance. It is a private performance because Joe Public can’t simply walk into Jane Doe’s wedding without an invitation, nor can he attend ACME Corp.’s company Christmas party unless he works there, but because the disc jockey is charging for his service, it is a commercial use. 2. The nature of the copyrighted material is a creative work. Creative works typically afforded a more restrictive definition of Fair Use than informational works like dictionaries and encyclopedias. 3. The entire work is used in the format conversion process. This should be seen as a plus, since the disc jockey is not altering the work in any way. The DJ is faithfully reproducing the entire work as intended by the artist. 4. The effect of this conversion increases the potential market for and the value of the copyrighted work. By allowing disc jockeys to convert formats, they will be able to carry more music to a performance, and potentially bring the artist more fans and ultimately more fame and money. To add this all up, the fact that it is commercial use of a creative work argues against fair use, but the fact that the entire work is used and its use potentially increases the market for the artist should outweigh the negatives. The fact that it is a private performance is fairly neutral. Another reason it is illegal is because the CD is not consumed during the process of conversion, so by nature of the process one is left with 2 copies of the recording instead of the one that was purchased. In theory the DJ should pay for that second copy. Unfortunately, no method for paying for this second copy is available, and since many DJs would rather have the music in digital format than CD format you would find them selling the CD after making the conversion which would hurt record sales even more since you would now have a glut of discs flooding an already battered market. This would be legal if the DJ were forced to pay for the copy, as the original CDs carry the Right of First Sale (which means you can sell it at a garage sale, sell it on eBay, or trade it in at a used music store). Having the DJ pay for the created copy would imply its legitimacy as a legal copy in and of itself, and thereby imply the Right of First Sale to it as well. “What can I do about this?” If like me you feel that the music industry is trampling your rights, contact your state senators and representatives and let them know that your vote is more important than the money they get from the music industry’s special interest groups. Tim Smith is the owner of By Request DJ & Karaoke Company and has worked towards getting US disc jockeys the right to use compressed digital audio since it became legal in Canada. Article Source: http://EzineArticles.com/?expert=Tim_Smith http://EzineArticles.com/?Converting-Formats-Should-Be-Legal&id=4611 christmas fast payday loan no fax online paycheck calculator payday loans cash advances toledo temecula commercial hard money lender

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